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<nspnews type="text">
<version>v8.0</version>
<date>2026-08-28 14:23:10</date>
<action>I</action>
<registdate>2026-08-28 14:13:01</registdate>
<modifydate>2026-08-28 14:22:46</modifydate>
<publishdate>2026-08-28 14:23:04</publishdate>
<embargo>N</embargo>
<newsid>826065</newsid>
<orgid>825984</orgid>
<language>EN</language>
<category1>20</category1>
<category2>2002</category2>
<category1_name>기업</category1_name>
<category2_name>식음료/주류</category2_name>
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<newsSubject><![CDATA[lhwa Expands into Latin American Market, Starting with Mexico]]></newsSubject>
<newsSummary><![CDATA[]]></newsSummary>
<newsTag><![CDATA[Ilhwa,Latin America,Mexico]]></newsTag>
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<news_prolog><![CDATA[(Seoul=NSP NEWS) =]]></news_prolog>
<news1><![CDATA[Ilhwa is stepping up its efforts to expand into the Latin American market, with Mexico selected as its first target market.

Mexico is known for its strong consumption of carbonated beverages. Against this backdrop, Ilhwa plans to introduce two products — Hallabong Ade and Green Grape Ade — with sales focused primarily on local Korean grocery stores and online channels.

The export deal was initiated through the 2026 First-Half K-Food+ Buyer Invitational Export Consultation Meeting (BKF+, Buy Korean Food+), held in April. At the event, Ilhwa signed a memorandum of understanding (MOU) with Mexican distributor MEGAZONE and has since been working to introduce its products through local distribution channels.

The two products to be exported are Hallabong Ade and Green Grape Ade. They will be available at 10 locations of the Korean grocery store chain Bógl Bógl in Mexico, as well as through MEGAZONE’s official online store.

Hallabong Ade features the distinctive sweet and tangy flavor of Jeju-grown Hallabong citrus, while Green Grape Ade offers the fresh and sweet taste of green grapes.

Starting with Mexico, Ilhwa plans to expand opportunities for consumers across Latin America to experience its products, while continuing to strengthen its brand awareness in the global market.]]></news1>
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<news_epilog_byline><![CDATA[By Eun-young Huh(eunyoung114@nspna.com) and Yoo-ni Park(ynpark@nspna.com)]]></news_epilog_byline>
<news_epilog><![CDATA[ⓒNSP News Agency·NSP TV. All rights reserved.]]></news_epilog>
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<location><![CDATA[Seoul]]></location>
<teamID>110</teamID>
<teamName><![CDATA[국제부]]></teamName>
<writerID>eunyoung114</writerID>
<writerName><![CDATA[Eun-young Huh]]></writerName>
<writerTitle><![CDATA[Reporter]]></writerTitle>
<writerEmail><![CDATA[eunyoung114@nspna.com]]></writerEmail>
<writerID2>ynpark</writerID2>
<writerName2><![CDATA[Yoo-ni Park]]></writerName2>
<writerTitle2><![CDATA[Reporter]]></writerTitle2>
<writerEmail2><![CDATA[ynpark@nspna.com]]></writerEmail2>
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